SEM - Changing the Marketing landscape

Sunday, November 05, 2006 Posted by Deelip Kumar 0 comments


Search engine marketing has a level of personalization and accoutability that much conventional media such as Radio, television and print are unable to deliver. Due to effectiveness, it is growing more than conventional media. One of the greatest benefit of this medium is you can track your campaigns, whether you are doing marketing or brand building activities. you can track everything. You can set your goal and track accordingly as well. For different campaigns you can set your objective and cross check upon key factors involved in that campaign. you can easily track and evaluate KPI (key performance indicators) areas.
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