Search Engine Optimization and Online Marketing

As you know Picture tells thousands of words. Now a days people are not only searching for text based search but they also looking for visual results from different sources like Flickr, Webshots, PBase, Fotki etc. People also share images through social images sharing sites like Myspace and Facebook.

There are 2 important points that always matters in image optimization:

• HTML Attributes


• Image Size

HTML Attributes: HTML attributes used in mark-up code. Always use relevant file names for your images. Like if you are going to display a picture of Apple. Your image name should be Apple. Alternate Text (Also called Alt Tag) is also play an important role in image optimization for search engines.
"< IMG Src="images/apple.jpg" border="0" Alt="Apple" >"

The above tag shows the apple.jpg as file name and "Apple" word as a relevant text. Always remember to write meaningful file names. Don't stuff your keywords on images. If your image is clickable make sure the image is relevant and you have put the relevant and meaninful words only. Alt tag is accessibility standards and it also helps user and search engine spiders to get the proper information about that image.

Image Size: Size is also matters in image optimization. Make sure your image is optimized and have minimum size without loosing your image quality. There are so many softwares for image optimization to reduce file size.

Sites that using Maps can optimize their images to display in Google top listing. For maps and other relevant search, major search engines always show 2-3 images in top. You can drive additional traffic by optimizing your images for visual search results.

Title Tag

Play most important role in Search Engine Optimization. Whenever people search for information on the web, they spend approximately 30% time to review the Title tag to check whether it is relevant or not. Title tag is not only important as per SEO point of view but also play a major role in driving visitors to your website and conversion as well. In normal browser it display approximately 90 characters in title tag. Major search engines generally accept 60-80 characters in Title tag. Some SEO just write title tag to rank their page on #1 in major search engines. But what happens if your site is even on no. #1 and your competitor is getting clicks more than you. The only reason is your title tag is not effective.


The above Title tag clearly display what kind of information and services they provide. One is SEMPO (Search Engine Marketing Professional Organization) that provides the valuable information worldwide related to Search Marketing. The second shows about SEM services they offer. So, if user searching for information related to Search Marketing then they click on first ad, but if user searching for SEM services they can easily select the second option. The above picture shows three element Title, Description and URL. This is complete ad. in natural listing and visitors always review before selecting any ads. Always compare and do proper analysis of your competitors as well before writing ad for your website. This is initial gateway of your business and it should be effective to drive searchers to your website.

Tips for writing an effective title for your webpages:

1. Do not stuff so many keywords on the title tag. You can add more keywords into your detail description.


2. Think about users what they type and write accordingly and it should be to the point.


3. Do not write anything that is not relevant to your webpage.


4. Do keyword research and analysis before writing title tag, so you can include most important keyword (also called primary keyword) in your title tag.


5. Try to make an appropriate sentence, so that user can read and understand your products what kind of services or products you are selling.


6. Make sure your primary keywords should appear first and in the prominent area of your webpage.


7. Write unique Title for each page.


8. You can also write your website name or company name, but it totally depends upon your marketing and brand building strategy.


9. Make sure your Title tag is grammatically correct.


10. Make your Title tag short and targeted for some particular keyword.