Just Became Google Analytics Qualified Professional

Monday, September 28, 2009 Posted by Deelip Kumar 1 comments
Today I have cleared GAIQ (Google Analytics Individual Qualification) Test. :-)

Google Analytics Professional












GAIQ Criteria
There are 70 Questions in total and you have to complete in 90 minutes. Although you can pause your test in between and reappear in 120 hours.

To become a Google Analytics Qualified professional, you have to score at least 75% marks.

Find below few tips for becoming a Google Analytics Qualified Professional.
  • Go through the Google Conversion University online presentations

  • Apart from theory, focus on some practical cases

  • Before test review analytics panel completely.

  • Cover each section before appearing in the test, as you know to become Google Analytics professional you have to score at least 75%

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SEMPO Asia Tour - Search Marketing Event in Mumbai

Sunday, June 21, 2009 Posted by Deelip Kumar 0 comments
I have attended this event and it was really a very informative event for Search Marketing people. I am sharing my learning and observation below.

This event was organized by SEMPO with the help of SEMPO India chairperson Mr. Vivek Bhargava (Founder & CEO of Communicate2). A team of SEMPO members actively participated and given an insight about Search Marketing industry. Bill Hunt (SEMPO Board of Director) was also present in this event.


I am just giving brief introduction of SEMPO speakers below:
Motoko Hunt
Motoko Hunt: She is the SEMPO Chairperson, Asia President, Japanese Search Marketing Strategist. She has given an insight about “Global PPC campaigns and SEO/SEM Targeting”.
Jeff Pruitt
Jeffery Pruitt: He is the SEMPO Chairperson and partner of Arkon Ventures. He has shown different case studies about Global SEM Trends.
Bill Hunt
Bill Hunt: I don’t think he requires introduction in Search Marketing industry. He is SEMPO board of Director and President/CEO Back Azimuth. He is one of the renowned person in Search Marketing industry. He is the author of famous book “Driving Search Traffic to your company’s website”. His blog URL is http://whunt.com/wordpress/
He has also worked on IBM site to enhance search engine ranking position earlier.
Paula Hunter
Paula Hunter: She is the Director of Operations, SEMPO Asia.




Below is the Search Marketing insights given by each Speaker at the event.

Motoko Hunt: She has given presentation on Global PPC campaigns and SEO/SEM Targeting. She is also famous for Multilingual Search engine optimization. She is the owner of AJPR. She focused on world wide search marketing scope, and explored concept of “Think globally, Act Locally”. According to Motoko in next 3-4 years down the line Asia will be the top player in Search Marketing. Asian markets are booming days to day and this will increase like anything in next 4 years. Search marketing expert’s needs to understand the regional challenges and work accordingly. According to Motoko in Japan, there are more users using internet on mobile in comparison to PC Internet users. China is also one of the biggest market for Search Engine Marketing and there are lots of scope of improvement.

Jeffrey Pruitt: I have already introduced you in my first paragraph. He has given in depth insight of Search Marketing with the help of different Search Marketing case studies. He has shown some slides of year 2001 where only normal web pages and news results were coming. Now it’s totally changed and you can see tweets are coming in top, youtube videos, images, stock alerts etc all are coming in SERP of Google. He has focused on opportunity of Search and according to Jeffrey organic graph is increasing day by day. WEB -> MOBILE -> SOCIAL -> VIDEO -> DISPLAY -> RADIO -> PRINT are marketing medium.


Bill Hunt: He has given presentation on global SEO strategies for large enterprise. He had talked about below points in details:

1. Site infrastructure improvement.
2. Content auditing
3. Individual page auditing
4. context and taxonomy
5. Link popularity improvements

He has also focused on analytics tools report analysis and implementation on the same.

Designing a mobile friendly website

Saturday, April 18, 2009 Posted by Deelip Kumar 0 comments
Hello Friends, After a long break, I have started writing again.

Recently I am working on mobile website and In this post I am talking about designing a search engine friendly mobile website. There are two major points that you should consider before making a website for mobile user:
mobile friendly website













  1. User Experience (Usability)

  2. Browsing Cost


1. User Experience (Usability):

This is most important point that you should consider during mobile website development. Generally mobile user is totally different from a person who is accessing information on desktop/laptop PC. Mobile users have limited facilities. They cannot type like a desktop keyboard, they can't view like a desktop screen etc. So the experience is totally different here.

Screen size (Choose generic common targeted screen size)
One of the biggest constraints of mobile is screen size and keyboard. Try to make your site for common targeted screen size, so that you can cover maximum user at a time. Today mobile screen size ranges from 176x208 to 320x480.

Vertical scroll is better than horizontal scroll
Horizontal scroll is not preferable for both desktop and mobile version of website. Keep entire content in vertical scroll so that user can easily press up and down arrow key and access it.

Typing - Minimize use of keypad
Typing is always painful on Mobile. Try to minimize use of keypad on mobile site. Make the site more click based. Incase user input is required, use auto suggest.
Mobile Site

2. Browsing Cost:

In comparison to normal broadband internet connection, GPRS is costly. You should consider browsing cost for your website. Unlimited connections facilities are still not available on major countries. Although unlimited data connections facility is available on developed countries but in developing country it will take some time.

I will cover more points on mobile search optimizations in my next post.