tag:blogger.com,1999:blog-367975912024-03-20T00:10:59.386-07:00Search Engine Optimization and Online MarketingA weblog on search engine optimization and online marketing.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-36797591.post-67767191223816218682011-01-10T03:54:00.000-08:002011-01-10T04:19:08.504-08:00Is Facebook shutting down rumour on net?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtSxQSupJKs-pJg66rrioCDEdVnZyIVrMzsurnqMeLGvsggYMcZqnuOL2VgZhoxhMt9-qjcH-rJ1sh78ecsz15Q58ePBLudo9_Htd6OPHzJZyP9QHBzV2ZyzM4eeh817RlRz6Mrg/s1600/facebook.jpeg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 255px; height: 197px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtSxQSupJKs-pJg66rrioCDEdVnZyIVrMzsurnqMeLGvsggYMcZqnuOL2VgZhoxhMt9-qjcH-rJ1sh78ecsz15Q58ePBLudo9_Htd6OPHzJZyP9QHBzV2ZyzM4eeh817RlRz6Mrg/s320/facebook.jpeg" border="0" alt=""id="BLOGGER_PHOTO_ID_5560529972489428402" /></a><br />At present one rumor is going on the internet is Is Facebook shutting down on 15th March 2011? Some of the news available online have written about the statement about the officials of Facebook and owner Zuckerberg. But all are fake news.<br /><br />http://weeklyworldnews.com/headlines/27321/facebook-will-end-on-march-15th/ <br /><br />If you can refer to the official blog of Facebook http://blog.facebook.com/ there is no any update.<br /><br />Most of the fake news have the below mentioned statement about Facebook shutdown.<br />"After March 15th the whole website shuts down," said Avrat Humarthi, Vice President of Technical Affairs at Facebook. "So if you ever want to see your pictures again, I recommend you take them off the internet. You won’t be able to get them back once Facebook goes out of business."<br /><br><br><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_nLOT9RL80pAKVBK1mMUj1Y9sM4wZw-xyQCTVreEf6sqhS-XhcubNEQC6mYRoP-87tXESeuDpgmhzQjgvlALP2D6RZSVS3w7bkD8l6k1S-s109OpUgDR1vFCQ8-KHDKFontH4Hg/s1600/mark-facebook.jpeg"><img style="float:right; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 275px; height: 183px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_nLOT9RL80pAKVBK1mMUj1Y9sM4wZw-xyQCTVreEf6sqhS-XhcubNEQC6mYRoP-87tXESeuDpgmhzQjgvlALP2D6RZSVS3w7bkD8l6k1S-s109OpUgDR1vFCQ8-KHDKFontH4Hg/s320/mark-facebook.jpeg" border="0" alt=""id="BLOGGER_PHOTO_ID_5560529648056545074" /></a><br /><b>But Facebook officials have announced this statement against the rumour. </b><br /><br />"We didn't get the memo about shutting down, so we'll keep working away like always. We aren't going anywhere; we're just getting started."<br /><br />You can also refer to this link<br />http://www.facebook.com/facebook/posts/100307470046094<br /><br />Personally I Can also say this is completely fake news.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com1tag:blogger.com,1999:blog-36797591.post-22880907262654045132010-01-11T07:52:00.000-08:002010-01-11T08:09:38.881-08:00Google Real Time Search Result<h2>A brief introduction about Google Real Time Search Result</h2><br />This is a new feature introduced by Google to bring real time content from across the web in Search Results. You can see live updates from twitter, friendfeed as well as headlines from news and blog posts published just second before. This information is completely based on relevancy and automated by Google algorithm. This time Google has focused on speed / freshness part, as Google believes in four pillars of Search: Comprehensiveness, relevance, user experience and speed / freshness.<br /><br /><b>Appearance of Google Real Time Search Result</b><br />It appears in search results with a small transparent scrollable block where you can see live updates coming from Twitter, friendfeed, facebook, latest news headlines on relevant topic from different sites. You can go through the below screenshots:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXGZqOvXUrr4plp18PnB40KN9pCcukpdcbzuRxSIzYhDZthAjPsqY1Na7_Z-nzUHymJmqtgsH4jPAqZy-_41ynqdW-C0iLEBd_BYbbz0sWxrZanxzA3Pwm7ibf90uqjKLh0kONzA/s1600-h/real-time-search-results.JPG"><img style="margin: 0pt 10px 10px 0pt; float: center; cursor: pointer; width: 320px; height: 263px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXGZqOvXUrr4plp18PnB40KN9pCcukpdcbzuRxSIzYhDZthAjPsqY1Na7_Z-nzUHymJmqtgsH4jPAqZy-_41ynqdW-C0iLEBd_BYbbz0sWxrZanxzA3Pwm7ibf90uqjKLh0kONzA/s320/real-time-search-results.JPG" alt="Google Real Time Search Results" id="BLOGGER_PHOTO_ID_5425513296702650194" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgufZacKywRWUkGjrsak-mjFerHk1abVlA4EQdSzIkuwF5G8U_kWhVT4d7TZW3WKDdZEDAT3nf3vEvvoHDNseJJiUzRXdJ41co_Vd_aKKjaoSh4-ZnLsTxmmNx8ZhRspiMgObEVcA/s1600-h/google-real-time-search-results.JPG"><img style="margin: 0pt 10px 10px 0pt; float: center; cursor: pointer; width: 320px; height: 198px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgufZacKywRWUkGjrsak-mjFerHk1abVlA4EQdSzIkuwF5G8U_kWhVT4d7TZW3WKDdZEDAT3nf3vEvvoHDNseJJiUzRXdJ41co_Vd_aKKjaoSh4-ZnLsTxmmNx8ZhRspiMgObEVcA/s320/google-real-time-search-results.JPG" alt="Google Real Time Search Results" id="BLOGGER_PHOTO_ID_5425513590478091842" border="0" /></a><br /><br />An example of Karachi latest explosion coming in Google Real Time Search Results.<br /><br /><b>How it works?</b><br />Google Real time Search Results features are based on latest technologies that enable system to calculate and monitor more than a billion documents and process millions of changes every day. To run this feature properly Google has also tied up with Facebook, Myspace, FriendFeed, Jaiku, identi.ca and Twitter.<br /><br /><b>How to get into Google Real Time Search Result?</b><br />This is completely based on quality relevant and fresh content. You should must consider below points if you want to display your content in real time search result.<br /><ul><li>Google algorithm analyze the text used in news headlines, tweets, blog postings etc. if the content has no relevancy and quality the system will automatically reject it. </li><br /><li>It also focuses on trusted users, like a person has not any follower there are less chances to appear their tweets on Real time search result. But if you have good no. of fan followers there are lots of chances your tweets will appear on search result.</li><br /><li>Comment on other trusted users and be participative, in the same way you will also get quality comments and again your chances of appearance in Google real time search results is high.</li><br /><li>Benefits to end users?</li><br />Google Real time Search Results enables end users to discover breaking news the moment’s its happening. For example you can see in the above screenshot about Karachi blast. Through micro blogging updates user may able to get information about traffic jams on highways, city weather, cricket news etc. That means all latest happenings at one click! :-)</ul>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com4tag:blogger.com,1999:blog-36797591.post-68809476802695676322009-09-28T10:53:00.000-07:002009-09-28T11:15:11.229-07:00Just Became Google Analytics Qualified ProfessionalToday I have cleared GAIQ (Google Analytics Individual Qualification) Test. :-)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj49GUZyGyp2RHM9OdPo5cCHmq17xGc521drn3DWms9VkroqGi9FV38DMBNoUbips8Wr-x7zpMQyFEB8YIfAKurJuuOVBeUQ6inGfl1QbltOx4o1_FAXA1KQzE87_3VxAOKrt_YPA/s1600-h/GAIQ_Certification.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 205px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj49GUZyGyp2RHM9OdPo5cCHmq17xGc521drn3DWms9VkroqGi9FV38DMBNoUbips8Wr-x7zpMQyFEB8YIfAKurJuuOVBeUQ6inGfl1QbltOx4o1_FAXA1KQzE87_3VxAOKrt_YPA/s320/GAIQ_Certification.jpg" alt="Google Analytics Professional" id="BLOGGER_PHOTO_ID_5386580023040340226" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><b>GAIQ Criteria</b><br />There are 70 Questions in total and you have to complete in 90 minutes. Although you can pause your test in between and reappear in 120 hours.<br /><br />To become a Google Analytics Qualified professional, you have to score at least 75% marks.<br /><br /><b>Find below few tips for becoming a Google Analytics Qualified Professional.</b><ul><li>Go through the Google Conversion University online presentations</li><br /><li>Apart from theory, focus on some practical cases</li><br /><li>Before test review analytics panel completely.</li><br /><li>Cover each section before appearing in the test, as you know to become Google Analytics professional you have to score at least 75%</li><br /></ul>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com1tag:blogger.com,1999:blog-36797591.post-30960363554716210972009-06-21T00:27:00.000-07:002009-06-21T00:47:53.389-07:00SEMPO Asia Tour - Search Marketing Event in MumbaiI have attended this event and it was really a very informative event for Search Marketing people. I am sharing my learning and observation below. <br /><br />This event was organized by <a href="http://www.sempo.org/" target="_blank">SEMPO</a> with the help of SEMPO India chairperson Mr. Vivek Bhargava (Founder & CEO of Communicate2). A team of SEMPO members actively participated and given an insight about Search Marketing industry. Bill Hunt (SEMPO Board of Director) was also present in this event.<br /><br /><br />I am just giving brief introduction of SEMPO speakers below:<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoF7rFkCLMVVoed3j3_rJPx6XKWObOfhHXEr9C1qmSsx-DgOYA9ZJQ5etCw1jtNaCt0Jt2C7LpNuS5fwCl-SYfvY9RMWqhpStWst-f0wmhOMbH6GCH6oRYT22xhH4zzUvsY1_uLg/s1600-h/motoko_hunt.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 96px; height: 96px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoF7rFkCLMVVoed3j3_rJPx6XKWObOfhHXEr9C1qmSsx-DgOYA9ZJQ5etCw1jtNaCt0Jt2C7LpNuS5fwCl-SYfvY9RMWqhpStWst-f0wmhOMbH6GCH6oRYT22xhH4zzUvsY1_uLg/s320/motoko_hunt.jpg" border="0" alt="Motoko Hunt"id="BLOGGER_PHOTO_ID_5349682056992612354" /></a><br /><b>Motoko Hunt</b>: She is the SEMPO Chairperson, Asia President, Japanese Search Marketing Strategist. She has given an insight about “Global PPC campaigns and SEO/SEM Targeting”.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9EZ94rMDrBedKn5oID7XSs8Fsy3H8uv-pwNYtNn7wpsvAQCgXNj6gVt_jsbsNGN629XOU9a3xe2BW8Jg7TVtOOgMDfA4nod-xKiECGAdeEXikndaezCsZFNdY-o4dy-bNw4LJ0w/s1600-h/jpruitt.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 106px; height: 130px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9EZ94rMDrBedKn5oID7XSs8Fsy3H8uv-pwNYtNn7wpsvAQCgXNj6gVt_jsbsNGN629XOU9a3xe2BW8Jg7TVtOOgMDfA4nod-xKiECGAdeEXikndaezCsZFNdY-o4dy-bNw4LJ0w/s320/jpruitt.jpg" border="0" alt="Jeff Pruitt"id="BLOGGER_PHOTO_ID_5349682465901280370" /></a><br /><b>Jeffery Pruitt</b>: He is the SEMPO Chairperson and partner of Arkon Ventures. He has shown different case studies about Global SEM Trends.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2w0x76oKLp9jw4B7ZV1j6owjAkKn8MaFQtfrxT-rPc4XQwjhM5mOBOR1g91uAxN0bbzVI_sM4O37OVpR2BVx0ALAOpBAmFxv0_skD4XkJ779Ps3v_ZUwvGFZtjqPS8ZGXhPm3iw/s1600-h/bill_hunt.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 106px; height: 130px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2w0x76oKLp9jw4B7ZV1j6owjAkKn8MaFQtfrxT-rPc4XQwjhM5mOBOR1g91uAxN0bbzVI_sM4O37OVpR2BVx0ALAOpBAmFxv0_skD4XkJ779Ps3v_ZUwvGFZtjqPS8ZGXhPm3iw/s320/bill_hunt.jpg" border="0" alt="Bill Hunt"id="BLOGGER_PHOTO_ID_5349682469684611522" /></a><br /><b>Bill Hunt</b>: I don’t think he requires introduction in Search Marketing industry. He is SEMPO board of Director and President/CEO Back Azimuth. He is one of the renowned person in Search Marketing industry. He is the author of famous book “Driving Search Traffic to your company’s website”. His blog URL is <a href="http://whunt.com/wordpress/" target="_blank">http://whunt.com/wordpress/</a> <br />He has also worked on IBM site to enhance search engine ranking position earlier.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiao6F9aoSpPFMIYzoho91IeLWp0vQFRXiRAXU03W3e5eJK9STmgCzKHqcoIwMDezirSmoCi8tvvxJgm34Hr3_6cAlRyLSD80UnbaTRyb6KapfBNzIgas9Jzv1cUOY9qD_-aUdoqg/s1600-h/paula_hunter.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 93px; height: 130px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiao6F9aoSpPFMIYzoho91IeLWp0vQFRXiRAXU03W3e5eJK9STmgCzKHqcoIwMDezirSmoCi8tvvxJgm34Hr3_6cAlRyLSD80UnbaTRyb6KapfBNzIgas9Jzv1cUOY9qD_-aUdoqg/s320/paula_hunter.jpg" border="0" alt="Paula Hunter"id="BLOGGER_PHOTO_ID_5349682471460139682" /></a><br /><b>Paula Hunter</b>: She is the Director of Operations, SEMPO Asia. <br /><br /><br /><br><br />Below is the Search Marketing insights given by each Speaker at the event. <br /><br /><b>Motoko Hunt</b>: She has given presentation on Global PPC campaigns and SEO/SEM Targeting. She is also famous for Multilingual Search engine optimization. She is the owner of AJPR. She focused on world wide search marketing scope, and explored concept of “Think globally, Act Locally”. According to Motoko in next 3-4 years down the line Asia will be the top player in Search Marketing. Asian markets are booming days to day and this will increase like anything in next 4 years. Search marketing expert’s needs to understand the regional challenges and work accordingly. According to Motoko in Japan, there are more users using internet on mobile in comparison to PC Internet users. China is also one of the biggest market for Search Engine Marketing and there are lots of scope of improvement. <br /><br /><b>Jeffrey Pruitt</b>: I have already introduced you in my first paragraph. He has given in depth insight of Search Marketing with the help of different Search Marketing case studies. He has shown some slides of year 2001 where only normal web pages and news results were coming. Now it’s totally changed and you can see tweets are coming in top, youtube videos, images, stock alerts etc all are coming in SERP of Google. He has focused on opportunity of Search and according to Jeffrey organic graph is increasing day by day. WEB -> MOBILE -> SOCIAL -> VIDEO -> DISPLAY -> RADIO -> PRINT are marketing medium. <br /><br /><br /><b>Bill Hunt</b>: He has given presentation on global SEO strategies for large enterprise. He had talked about below points in details:<br /><br />1. Site infrastructure improvement.<br />2. Content auditing<br />3. Individual page auditing<br />4. context and taxonomy<br />5. Link popularity improvements<br /><br />He has also focused on analytics tools report analysis and implementation on the same.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-69970769460505250382009-04-18T11:17:00.000-07:002009-04-18T12:17:03.151-07:00Designing a mobile friendly websiteHello Friends, After a long break, I have started writing again. <br /><br />Recently I am working on mobile website and In this post I am talking about designing a search engine friendly mobile website. There are two major points that you should consider before making a website for mobile user:<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWk58S1HEI6wNr2Ou4wvph7OCXHimft1hJftHx8rFTj2hgit2YrC_xy2ATHtnrnmCi3HV-4frh3YG8PBBG7rLGztt8BDoFqVRAK5bxqxefAMRD2KYHqqO5OEkMHHSHCXm-AVIw9w/s1600-h/mobile_website.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 300px; height: 224px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWk58S1HEI6wNr2Ou4wvph7OCXHimft1hJftHx8rFTj2hgit2YrC_xy2ATHtnrnmCi3HV-4frh3YG8PBBG7rLGztt8BDoFqVRAK5bxqxefAMRD2KYHqqO5OEkMHHSHCXm-AVIw9w/s320/mobile_website.jpg" border="0" alt="mobile friendly website"id="BLOGGER_PHOTO_ID_5326107235811532546" /></a><br /><br><br><br><br><br><br><br><br><br><br><br><br /><ol><br /><li>User Experience (Usability)</li><br /><li>Browsing Cost</li><br /></ol><br /><h3>1. User Experience (Usability):</h3>This is most important point that you should consider during mobile website development. Generally mobile user is totally different from a person who is accessing information on desktop/laptop PC. Mobile users have limited facilities. They cannot type like a desktop keyboard, they can't view like a desktop screen etc. So the experience is totally different here. <br /><br /><b>Screen size (Choose generic common targeted screen size)</b><br />One of the biggest constraints of mobile is screen size and keyboard. Try to make your site for common targeted screen size, so that you can cover maximum user at a time. Today mobile screen size ranges from 176x208 to 320x480.<br /><br /><b>Vertical scroll is better than horizontal scroll</b><br />Horizontal scroll is not preferable for both desktop and mobile version of website. Keep entire content in vertical scroll so that user can easily press up and down arrow key and access it. <br /><br /><b>Typing - Minimize use of keypad</b><br />Typing is always painful on Mobile. Try to minimize use of keypad on mobile site. Make the site more click based. Incase user input is required, use auto suggest.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi-mH6wdoq0b0fbTPmlniMgEdXlv_RjOJx9bJUTSWLGu74n1YH-73bXVagwV9CNiXnNUZVdDX3LYkWNJUhL70g-9lg_L2kc6wlRXch426LXpseFMvufTFp7pxv7MHPq4NJWZNTdA/s1600-h/mobile_site.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 240px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi-mH6wdoq0b0fbTPmlniMgEdXlv_RjOJx9bJUTSWLGu74n1YH-73bXVagwV9CNiXnNUZVdDX3LYkWNJUhL70g-9lg_L2kc6wlRXch426LXpseFMvufTFp7pxv7MHPq4NJWZNTdA/s320/mobile_site.jpg" border="0" alt="Mobile Site"id="BLOGGER_PHOTO_ID_5326109305234598130" /></a><br /><br /><h3>2. Browsing Cost:</h3>In comparison to normal broadband internet connection, GPRS is costly. You should consider browsing cost for your website. Unlimited connections facilities are still not available on major countries. Although unlimited data connections facility is available on developed countries but in developing country it will take some time. <br /><br />I will cover more points on mobile search optimizations in my next post.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-77945323764117273032008-02-01T09:23:00.000-08:002008-12-13T04:25:05.787-08:00Tips for building an online shopping mallSelect a good architect: Like an online shopping mall, before building an eCommerce website you have to consider important factors that always matter in an online shopping mall. Let me tell you about the differences between online shopping mall and a local shopping mall located in a famous place. In a local shopping mall, consumers have access of different accelerators to reach in different floors and particular shops. Below are the key factors that make your online shopping store more usable and accessible for the end users:<br /><ol><br /><li>Technology</li><br /><li>Different category and its structure </li><br /><li>Product depth (Number of clicks from home page)</li><br /><li>eCommerce site navigation</li><br /><li>Site usability</li><br /></ol><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5-EfpyLBHa0T3Ah11xyYZHWkQJyhaeAbSsNI8SDCZT-_R2Bwx9xRmTmDqWvzXzab96e3PZEixEbcPBP2-ctBoIOngFndGNwzJv8aWGZYhpIE2imTvJLswc51BAfCQhw5e2hJG6Q/s1600-h/shopping_mall.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5-EfpyLBHa0T3Ah11xyYZHWkQJyhaeAbSsNI8SDCZT-_R2Bwx9xRmTmDqWvzXzab96e3PZEixEbcPBP2-ctBoIOngFndGNwzJv8aWGZYhpIE2imTvJLswc51BAfCQhw5e2hJG6Q/s320/shopping_mall.JPG" border="0" alt="Online Shopping Mall"id="BLOGGER_PHOTO_ID_5162067092379747010" /></a><br /><b>Technology:</b> One of the most important parts of any eCommerce website is its technology. Before proceeding you must consider the pros and cons of that particular technology. May be in initial phase you just want to add few features in your portal but later on you can enhance it very well. Technology is one of the critical factors that you have to consider, because your overall infrastructure of eCommerce site is dependent on it.<br /><br /><b>Different category and its structure:</b> You must decide the top parent category and proper elaborated structure of the website even if you want to start with few products only. That will help you in future to enhance your website in proper way. If something goes wrong initially then you have to change entire structure of your online shopping mall. Now you can just imagine if this will happen with a local physical shopping mall. Can you imagine the losses? So the base structure should be decided by a good experienced person who has in depth knowledge of usability and search marketing.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimQLmhX29M-3YN2RYLYCkmaHu_D-8Fa5ligMTzGmXSl9BQKyLpWdceDWxlYwmsFlJXJ1x0sm2r7UwWcnvOtw5qSv9xD0cSdaQ39LCxCiQxza8ElnKRVuNzmaAxfg3F_8PauzSMLg/s1600-h/navigation_structure.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimQLmhX29M-3YN2RYLYCkmaHu_D-8Fa5ligMTzGmXSl9BQKyLpWdceDWxlYwmsFlJXJ1x0sm2r7UwWcnvOtw5qSv9xD0cSdaQ39LCxCiQxza8ElnKRVuNzmaAxfg3F_8PauzSMLg/s320/navigation_structure.jpg" border="0" alt="ECommerce Navigation"id="BLOGGER_PHOTO_ID_5162067328602948306" /></a><br /><br /><b>Product depth (Number of clicks from home page):</b> Your product should be reachable from different navigation. Top selling products should be available in single clicks. The more number of clicks users will do the more chances are there to loose consumers.<br /><br /><b>ECommerce site Navigation:</b> Like an accelerator in physical shopping mall your navigation should also strong. Through easy navigation system users can easily reach to the actual product pages. You can use different drop down menu or other navigational elements but it should be clear not confusing. Make your navigation hierarchy very clear and simple. CSS based drop downs and navigation is friendly to search engines as well. Use breadcrumb navigation to tell users where he/she is present and how to quickly navigate to its parent categories.<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBKplYFfTL0AyiADeGCctR46_95FUF7nmPuRZz0LbfYhLXoWC2rZZJ8ePeyOM7dPaw2NJU4EE7qQ7J6fNnZGKZeOJCTT4P26wY56x0swgk7XVMMXH0-FX4H8VWXqQkKtUAuz2v-w/s1600-h/12-05-07_1801.jpg"><img style="display:block; margin:0px auto 10px; text-align:right;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBKplYFfTL0AyiADeGCctR46_95FUF7nmPuRZz0LbfYhLXoWC2rZZJ8ePeyOM7dPaw2NJU4EE7qQ7J6fNnZGKZeOJCTT4P26wY56x0swgk7XVMMXH0-FX4H8VWXqQkKtUAuz2v-w/s320/12-05-07_1801.jpg" border="0" alt="Shopping Mall"id="BLOGGER_PHOTO_ID_5162067607775822562" /></a><br /><b>Site Usability:</b> Ecommerce site usability is one of the most important factors to make site successful or failure. How easily a consumer can access your different section and make purchase. Information flow architecture of the site should be clear and easy to understand. So that common users never face any issue. Site should have sufficient help information regarding online purchasing and other facilities available in the website.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com1tag:blogger.com,1999:blog-36797591.post-4307127969668268562007-12-31T04:06:00.000-08:002008-12-13T04:25:06.022-08:00Top 10 Searches of 2007!<h4>Top 10 Searches of 2007:</h4><br /><b>Top 10 Searches on Google:</b><br /><ol><li>iphone </li><br /><li>badoo</li><br /><li>facebook</li><br /><li>dailymotion</li><br /><li>webkinz</li><br /><li>youtube</li><br /><li>ebuddy</li><br /><li>second life</li><br /><li>hi5</li> <br /><li>club penguin</li><br /></ol><br /><b>Top 10 Searches on Yahoo</b><br /><ol><li>Britney Spears</li><br /><li>WWE</li><br /><li>Paris Hilton</li><br /><li>Naruto</li><br /><li>Beyonce</li><br /><li>Lindsay Lohan</li><br /><li>RuneScape</li><br /><li>Fantasy Football</li><br /><li>Fergie</li><br /><li>Jessica Alba</li><br /></ol><br /><b>Top 10 Searches on ASK</b><br /><ol><li>MySpace</li><br /><li>Dictionary</li><br /><li>Google</li><br /><li>Themes</li><br /><li>Area Codes</li><br /><li>Cars</li><br /><li>Weather</li><br /><li>Games</li><br /><li>Song Lyrics</li><br /><li>Movies</li><br /></ol><br />In comparison to last year <a href="http://deelip.blogspot.com/2006/12/top-searches-of-2006-google-yahoo-and.html">top 10 Searches (2006)</a>, Social networking websites are still on top on Google and Ask. Social networking websites like Myspace, facebook are top in Google and Ask. Female celebrities like Britney Spears, Paris Hilton are still on top in Yahoo.<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf4-ZXlqckhSda3Bqufg2oSQq5eC85PH2CD0CKs87Ms3wr4_yN-XULY-eaeec6HEaUaEJUTs09zXH-t6dluRm0FinYwNTFX-aC0d2wr8lp-v0xj_b7qi3-Rr6R_rlGB3xsRFGS8g/s1600-h/britney_spears.jpg"><img style="float:center; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf4-ZXlqckhSda3Bqufg2oSQq5eC85PH2CD0CKs87Ms3wr4_yN-XULY-eaeec6HEaUaEJUTs09zXH-t6dluRm0FinYwNTFX-aC0d2wr8lp-v0xj_b7qi3-Rr6R_rlGB3xsRFGS8g/s320/britney_spears.jpg" border="0" alt="Britney Spears - Still on Top Searches in Yahoo"id="BLOGGER_PHOTO_ID_5150114910833747298" /></a>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-61356801987662894282007-10-02T07:11:00.001-07:002008-12-13T04:25:06.226-08:00Server side factors in search engine optimizationOne of the most important factors that always matters in Search engine optimization is server. Generally people focus on their Title, Meta, Heading tags, content optimization, code optimization etc. <br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrXf0ik3AnEKa4KP8w7x40Gjj5BDlnTp9nYihe5UKqAb1QIdOrI0vC4c6Lo8ETxrYh_jXHWsZ9C9vDl1KSULvws8ckOt4I4kkrZ5s6vvLJerCPSpJz7pkLz2qWYOZLkH74fJcJLg/s1600-h/server.jpg"><img style="float:center; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrXf0ik3AnEKa4KP8w7x40Gjj5BDlnTp9nYihe5UKqAb1QIdOrI0vC4c6Lo8ETxrYh_jXHWsZ9C9vDl1KSULvws8ckOt4I4kkrZ5s6vvLJerCPSpJz7pkLz2qWYOZLkH74fJcJLg/s320/server.jpg" border="0" alt="Server Side Factors in SEO"id="BLOGGER_PHOTO_ID_5116743087650904546" /></a><br /><br /><h3>Some of the most important server side factors that affect SEO are:</h3><ul><br /><li>If-Modified-Since HTTP header (304-Not modified)</li><br /><li>301 Permanent Redirection</li><br /><li>302 Temporary Redirection</li><br /><li>200 Status OK</li><br /><li>404 Not Found</li><br /></ul><br /><b>In all the above cases the server should response proper code.</b><br /><br /><b>If-Modified-Since HTTP header:</b> It means requested page hasn't been modified since the last request. Server should configured to return this response when a page hasn't changed since the last time requestor asked for it. It helps you to save your bandwidth and overhead because your server can tell to search engine spiders that a page hasn't changed.<br /><br /><b>301 Permanent Redirection:</b> Use 301 Permanent redirection when you are moving your webpage or domain permanent to some other locations. It indicates search engine spiders that page is moved permanently to the new location. Use Server side redirection whenever you move your domain or webpage to new location.<br /><br /><b>302 Temporary Redirection:</b> This redirection is similar to 301, but it indicates Search engine spiders to crawl the current page. It automatically forward requestor to the new location.<br /><br /><b>200 Status Code:</b> This means server processed request successfully. For any file you are getting this response code means, the file is successfully accessible. But make sure your 404 (Not Found) pages should not return 200 status code OK.<br /><br /><b>404 (Not Found):</b> Server is unable to process this request. In this case file is not present on the server. <br /><br />These are the main HTTP status code that search engine optimizers should consider. Apart from this these are the list of HTTP Status Code:<br /><br />200: request completed (OK) <br />201: object created, reason = new URI <br />202: async completion (TBS) <br />203: partial completion <br />204: no info to return <br />205: request completed, but clear form <br />206: partial GET furfilled <br />300: server couldn't decide what to return <br />301: object permanently moved <br />302: object temporarily moved <br />303: redirection w/ new access method <br />304: if-modified-since was not modified <br />305: redirection to proxy, location header specifies proxy to use <br />307: HTTP/1.1: keep same verb <br />400: invalid syntax <br />401: access denied <br />402: payment required <br />403: request forbidden <br />404: object not found <br />405: method is not allowed <br />406: no response acceptable to client found <br />407: proxy authentication required <br />408: server timed out waiting for request <br />409: user should resubmit with more info <br />410: the resource is no longer available <br />411: the server refused to accept request w/o a length <br />412: precondition given in request failed <br />413: request entity was too large <br />414: request URI too long <br />415: unsupported media type <br />500: internal server error <br />501: required not supported <br />502: error response received from gateway <br />503: temporarily overloaded <br />504: timed out waiting for gateway <br />505: HTTP version not supported <br /><br />To check server headers there are so many online tools are available, you can go through one or two and verify your status code. Just click here to find tools in Google. <a href="http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4EGLC_enIN239IN239&q=check+server+headers"><b>Check Server Headers</b></a>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-81381478517109127202007-06-24T08:09:00.000-07:002008-12-13T04:25:06.500-08:00Image optimization for search engines<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpUq8OOmQsL0bb1ob9j1QGf6Y6wN6RtIL4oje2z48okZso2UPLgPOkBmj3Vd_9tTMonc3OBczS4LDb1pU2klnjVrrQAVTuU-vBoB-0stoVm2PU5vTgxZ6VAIvesQoiSxWcbEa8OQ/s1600-h/SearchMarketing.gif"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpUq8OOmQsL0bb1ob9j1QGf6Y6wN6RtIL4oje2z48okZso2UPLgPOkBmj3Vd_9tTMonc3OBczS4LDb1pU2klnjVrrQAVTuU-vBoB-0stoVm2PU5vTgxZ6VAIvesQoiSxWcbEa8OQ/s320/SearchMarketing.gif" border="0" alt="Image Optimization"id="BLOGGER_PHOTO_ID_5079649400178515202" /></a> As you know Picture tells thousands of words. Now a days people are not only searching for text based search but they also looking for visual results from different sources like <a href="http://www.flickr.com/" target="_blank">Flickr</a>, Webshots, PBase, Fotki etc. People also share images through social images sharing sites like Myspace and Facebook. <br /><br />There are 2 important points that always matters in image optimization:<br /><ul><br /><li>HTML Attributes</li><br /><li>Image Size</li><br /></ul><br /><b>HTML Attributes</b>: HTML attributes used in mark-up code. Always use relevant file names for your images. Like if you are going to display a picture of Apple. Your image name should be Apple. Alternate Text (Also called Alt Tag) is also play an important role in image optimization for search engines. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOY-LKsl8bMOqv36FscHIccJpQP3jjUAo9_ggGqIUC9EZJokw_-rjPQGKKR4_9APe8pKH3JsEmAv-Pgjysx1X14BT5mVmdm_JmByK1QoJ3t_fjw4A_25SqelWDjIXxbmSHRt1x4Q/s1600-h/apple.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOY-LKsl8bMOqv36FscHIccJpQP3jjUAo9_ggGqIUC9EZJokw_-rjPQGKKR4_9APe8pKH3JsEmAv-Pgjysx1X14BT5mVmdm_JmByK1QoJ3t_fjw4A_25SqelWDjIXxbmSHRt1x4Q/s320/apple.jpg" border="0" alt="Apple"id="BLOGGER_PHOTO_ID_5079655434607566098" /></a><br /><b>"< IMG Src="images/apple.jpg" border="0" Alt="Apple" >"</b><br /><br />The above tag shows the apple.jpg as file name and "Apple" word as a relevant text. Always remember to write meaningful file names. Don't stuff your keywords on images. If your image is clickable make sure the image is relevant and you have put the relevant and meaninful words only. Alt tag is accessibility standards and it also helps user and search engine spiders to get the proper information about that image.<br /><br /><b>Image Size</b>: Size is also matters in image optimization. Make sure your image is optimized and have minimum size without loosing your image quality. There are so many softwares for image optimization to reduce file size.<br /><br />Sites that using Maps can optimize their images to display in Google top listing. For maps and other relevant search, major search engines always show 2-3 images in top. You can drive additional traffic by optimizing your images for visual search results.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com1tag:blogger.com,1999:blog-36797591.post-65624204897968827472007-06-09T23:55:00.000-07:002008-12-13T04:25:06.810-08:00Power of Title Tag in Search Marketing<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXdfYkklnoBfdX6IITtlwJknrb7QFvYzKj8rRgpn8zTvZjhSxWuMi16moENfrBT0lMV3ziqj1m8pbrwgF47oFEckGXzvMjU_UBGyWNYT6aBbZwH2jd1ffCTHhgFYhNiNyhNl0jbA/s1600-h/Title_Tag.JPG"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXdfYkklnoBfdX6IITtlwJknrb7QFvYzKj8rRgpn8zTvZjhSxWuMi16moENfrBT0lMV3ziqj1m8pbrwgF47oFEckGXzvMjU_UBGyWNYT6aBbZwH2jd1ffCTHhgFYhNiNyhNl0jbA/s320/Title_Tag.JPG" border="0" alt="Title Tag"id="BLOGGER_PHOTO_ID_5074329761059871970" /></a><br /><h3>Title Tag</h3> Play most important role in Search Engine Optimization. Whenever people search for information on the web, they spend approximately 30% time to review the Title tag to check whether it is relevant or not. Title tag is not only important as per SEO point of view but also play a major role in driving visitors to your website and conversion as well. In normal browser it display approximately 90 characters in title tag. Major search engines generally accept 60-80 characters in Title tag. Some SEO just write title tag to rank their page on #1 in major search engines. But what happens if your site is even on no. #1 and your competitor is getting clicks more than you. The only reason is your title tag is not effective.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8PRZfvi0wp4zlUfuob7PiAYjDkUErzuLbCTiQIbMi6VOjq1NA6GNzxI8VpAgBud2axvvHmmu252hV0y_B41Q65SZZtcRH7Jp7XH4FFlC7-jRxyb30mrSjziRHDQb89PXrX2U1ZA/s1600-h/Title_Description.JPG"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8PRZfvi0wp4zlUfuob7PiAYjDkUErzuLbCTiQIbMi6VOjq1NA6GNzxI8VpAgBud2axvvHmmu252hV0y_B41Q65SZZtcRH7Jp7XH4FFlC7-jRxyb30mrSjziRHDQb89PXrX2U1ZA/s320/Title_Description.JPG" border="0" alt="Title Tag"id="BLOGGER_PHOTO_ID_5074331049550060786" /></a><br />The above Title tag clearly display what kind of information and services they provide. One is <a href="http://www.sempo.org/" target=_blank>SEMPO</a> (Search Engine Marketing Professional Organization) that provides the valuable information worldwide related to Search Marketing. The second shows about SEM services they offer. So, if user searching for information related to Search Marketing then they click on first ad, but if user searching for SEM services they can easily select the second option. The above picture shows three element Title, Description and URL. This is complete ad. in <a href="http://deelip.blogspot.com/2006/12/internet-marketing-organic-vs-paid.html">natural listing</a> and visitors always review before selecting any ads. Always compare and do proper analysis of your competitors as well before writing ad for your website. This is initial gateway of your business and it should be effective to drive searchers to your website.<br /><br /><b>Tips for writing an effective title for your webpages:</b><br /><ol><br /><li>Do not stuff so many keywords on the title tag. You can add more keywords into your detail description.</li><br /><li>Think about users what they type and write accordingly and it should be to the point.</li><br /><li>Do not write anything that is not relevant to your webpage.</li><br /><li>Do keyword research and analysis before writing title tag, so you can include most important keyword (also called primary keyword) in your title tag.</li><br /><li>Try to make an appropriate sentence, so that user can read and understand your products what kind of services or products you are selling.</li><br /><li>Make sure your primary keywords should appear first and in the prominent area of your webpage.</li><br /><li>Write unique Title for each page.</li><br /><li>You can also write your website name or company name, but it totally depends upon your marketing and brand building strategy.</li><br /><li>Make sure your Title tag is grammatically correct.</li><br /><li>Make your Title tag short and targeted for some particular keyword.</li><br /></ol>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com5tag:blogger.com,1999:blog-36797591.post-59575404166100381092007-05-28T11:19:00.000-07:002007-05-28T11:44:01.957-07:00Writing Content for the Web!Writing content for the web is not an easy task. You need to see both aspects business and search engines. But some people try to write the content just for search engines to rank higher on so many keywords. It's not a good idea to stuff the keywords for short term results. As we know search engine rankings are dependent on so many factors including your visitors site visiting time. How much time a visitor spending on your website is also one of the major point. Try to write as per user point of view, it automatically moves you on the top ranking. Do not use same keywords throughout the page, you can use synonyms or related words. It's really affect your conversion as well. A quality content always converts visitors into customers. <br /><br /><b>Tips for Content Optimization:</b><br /><ol><br /><li>Try to use synonyms and place the keywords on right place only. Do not make it artificial</li><br /><li>Think about users, what is business focus and who is your target audience.</li><br /><li>Try to include some related words on the very begining of the content.</li><br /><li>You can break the keyphrases into key terms, if phrases are too long.</li><br /><li>Focus on User Generated Content</li><br /></ol>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com1tag:blogger.com,1999:blog-36797591.post-71145142050242497342007-05-22T15:46:00.003-07:002007-05-23T10:40:09.122-07:00Is your website ready for Google Universal Search?Today People are thinking about the effects of Google Universal Search. As Google going to lauch Google universal search, It will show all kind of information related to that particular search term. Now People can see videos, maps, news, books and other relevant information at one place. User can play video from search. It's really cool. <br /><br />Google also working on backend and to change their existing infrastructure. In new infrastructure it will incorporate the real time information comparison system to provide more relevant information to its users. oh! Now the #1 ranking is not an easy task. :) Existing websites needs to work on Usability and accessibility.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-37189080746746904192007-05-22T15:46:00.001-07:002007-05-27T11:44:41.693-07:00Marissa Mayer at Searchology<div xmlns='http://www.w3.org/1999/xhtml'><p><object height='350' width='410'><param value='http://youtube.com/v/20-VZHjSPlM' name='movie'></param><embed height='350' width='410' type='application/x-shockwave-flash' src='http://youtube.com/v/20-VZHjSPlM'></embed></object></p><p>Google Universal Search</p></div>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-50546034885093056592007-05-20T06:43:00.000-07:002008-12-13T04:25:07.063-08:00Google Universal SearchGoogle launching a new feature i.e. 'Universal Search'. As Google always tries to provide relevant information and better user experience. Now the next step of Google is to display everything on single page from all its content sources. Including Google books, blog, group,news, maps, images, code and websites. Google has updated home page design in <a href="http://www.google.com/experimental/">Google Experimental Search</a>. Now user can play videos from Google Video and Youtube in the google search results. <br /><br />Google is also implementing a new process with new technical infrastructure to compare all kind of information and provide universal search results. This is the next step to provide more relevant information with all kind of option including videos, images, book search etc. <br /><br /><b>Google New Navigation bar:</b><br />Google has updated its home page with new navigation bar. Now users can navigate other section as well apart from web search. <br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFd9nVgA12y686nK0pS1HSZ98f9dN0UzelqQrtYNatXGLHfo_dHb1FMjlxjPiMeTwHt2QG4zgQOxGsrLvq9_qrudtRhI_I1n7xAv0F3PDQ0CTq3R0R_H_8OZLwqvzH_U8tClPkhg/s1600-h/Google_Universal_Search.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFd9nVgA12y686nK0pS1HSZ98f9dN0UzelqQrtYNatXGLHfo_dHb1FMjlxjPiMeTwHt2QG4zgQOxGsrLvq9_qrudtRhI_I1n7xAv0F3PDQ0CTq3R0R_H_8OZLwqvzH_U8tClPkhg/s320/Google_Universal_Search.JPG" border="0" alt="Google Universal Search"id="BLOGGER_PHOTO_ID_5066645613366544194" /></a><br />With the help of new navigation user can browse more relevant information in depth including images, videos, maps etc. In the left navigtaion you can also serach for relevant search terms related to that particular search.<br /><br />If you want to try new Google Experimental Search just click here: <a href="http://www.google.com/experimental/">Google Experimental Search</a> and for more information on Google Universal Search just check it out here: <a href="http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html">Google Universal Search</a>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-54489771795743219542007-05-13T11:43:00.000-07:002008-12-13T04:25:07.793-08:00Importance of Web Analytics in Online MarketingWeb Analytics plays an important role in the field of Search Engine Marketing. To track different user sources and which medium is more successful and their share is most important point in online marketing.<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7c5UpKd0w0El_j99WEDK_p-fDs7mJOgE_o-clrXdT7z-MBlKvKvvr9-SFAipAGCGT5X-UTYjtAXRGXiSCIC0lKFpJ0L2cQYEjA4TYjjLo6pm44Bpvb0FkNKxnXfu46dmz2-xYjw/s1600-h/Analytics.JPG"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7c5UpKd0w0El_j99WEDK_p-fDs7mJOgE_o-clrXdT7z-MBlKvKvvr9-SFAipAGCGT5X-UTYjtAXRGXiSCIC0lKFpJ0L2cQYEjA4TYjjLo6pm44Bpvb0FkNKxnXfu46dmz2-xYjw/s320/Analytics.JPG" border="0" alt="Web Analytics"id="BLOGGER_PHOTO_ID_5064124763978754578" /></a><br /><br />Their are different free and paid tools are available to track visitors movement online: <br /><br /><ul><br /><li>Google Analytics</li><br /><li>Statcounter</li><br /><li>Hitwise</li><br /><li>Web stats etc.</li><br /></ul><br /><br /><b>Below is the type of valuable information that you will get for your websites are:</b><br /><ul><br /><li>Total and Unique Visitors with GEO Locations: It's a very important point where you can see the geographical location and their share in total traffic. These figures helps online marketer to analyze the overall performance and how to move next step.</li><br /><li>Keyword Conversion: On which specific keywords customers are actually buying your products. These keywords are also called conversion keywords. </li><br /><li>Different sources of traffic: It clearly gives you an idea about from where you are getting traffic. It may pe through paid or organic listing. After that you can get the exact data about different search engines and amount of traffic you are driving to your website.</li><br /><li>Website performance: It helps online marketer to get all kind of website performace related data like: Bounce rate, Avg. Pageviews per visit, visitors lengths etc.</li><br /></ul><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHQJfUQpOSs_dlYvWxe2MpEykO51J-1lSUhIWIazP7GKupCax4ys03EId51Ten_757FhpsUwlK-h5ZbIEpbXeMbPsPGHP66uodklRRI2OFJQiQ63kb3T8YbdGCUSqtx_odKUHqg/s1600-h/analytics_geo.JPG"><img style="float:center; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHQJfUQpOSs_dlYvWxe2MpEykO51J-1lSUhIWIazP7GKupCax4ys03EId51Ten_757FhpsUwlK-h5ZbIEpbXeMbPsPGHP66uodklRRI2OFJQiQ63kb3T8YbdGCUSqtx_odKUHqg/s320/analytics_geo.JPG" border="0" alt="Analytics - GEO Location"id="BLOGGER_PHOTO_ID_5064125081806334498" /></a><br /><br />The above data shows the website KPI (Key performance indicators) areas.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-28149287419573371442007-04-15T07:11:00.000-07:002007-04-15T08:22:47.654-07:00Importance of Demographics, Psychographic and Topographic analysis in e-businessOne of the most important aspects of e-business is demographics anlysis and searcher behaviour What they prefer and analysis of surrounding situations. It includes age, gender, income, marital status, ethnicity. It helps online marketer to know about the potential customers needs and helps to promote their product in that way.<br />For example:<br /><br /><b>Demographic</b><ul><br /><li>Gender: Target is male or female ex:male</li><br /><li>Age: Age group you are targeting for ex:18-25 years</li><br /><li>Income: Earning of the customer $10K+</li><br /><li>Ethnic group: Desired audience ex: Asian</li><br /><li>Marital status: Target is single or married ex: single</li><br /></ul><br /><b>Psychographic</b><br />Psychographic is based on the consumers ethics, values and psychological beliefs. <br /><br /><b>Topographic</b><br />It is a model that integrates psychographics and demographics with detailed buying process data. Topographic profile will give you a very good idea about customer needs and motivations.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com4tag:blogger.com,1999:blog-36797591.post-16205375827957959202007-03-18T11:01:00.000-07:002008-12-13T04:25:08.017-08:00How to avoid RSI or CRIRSI: Repetitive stress injury or Repetitive strain injury is a big problem for those who overuse computer. In modern life people spend their maximum time on computer for different purpose like for online shopping, games, chatting etc. But it becomes sometimes dangerous when people overuse. May be due to work pressure and some other reason. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY1aismipUAwe5tGmXhngbaFYQ8Fyw4RIP-b3LmZdIo_2Mjim3PQ7cI-glttbFcAZjFZY5xpvcyZjTZnIbbLWp13uBSsNRvi5qnboxbSU4ki_tqMBL20-R0xDuc2EDQCt5wPtuNg/s1600-h/wrist_rsi.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY1aismipUAwe5tGmXhngbaFYQ8Fyw4RIP-b3LmZdIo_2Mjim3PQ7cI-glttbFcAZjFZY5xpvcyZjTZnIbbLWp13uBSsNRvi5qnboxbSU4ki_tqMBL20-R0xDuc2EDQCt5wPtuNg/s320/wrist_rsi.jpg" border="0" alt="RSI-Wrist pain"id="BLOGGER_PHOTO_ID_5043330191261718210" /></a><br /><br />Researches shows that due to wrong gestures, repetitive movements, exceeding time limit is main reason of RSI. Indication of RSI is recurring pain in shoulders, back, neck, wrists or hands.<br /><br /><b>How to avoid RSI:</b><br /><ul><li>Maintain good <a href="http://www.clevelandclinic.org/health/health-info/docs/0300/0359.asp?index=4485">posture alignment</a> during working on computer system.</li><br /><li>Don't work regularly on computer. Take a break for 5 mins on every 45 mins.</li><br /><li>Maintain proper distance from computer screen.</li><br /><li>Stretch your back, arms during break.</li></ul><br /><br />Click here for <a href="http://www.ergonomicsnow.com.au/products/rsi_books.htm">Books and videos on RSI</a><br /><br /><b>Useful links:</b><br /><a href="http://www.rsi.deas.harvard.edu/">Harvard RSI Action</a><br /><a href="http://www.mydailyyoga.com/yoga/rsi_prevention.html">RSI Prevention</a><br /><a href="http://www.safecomputingtips.com/index.html">Safe computing tips</a>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-2376165585037827042007-03-11T12:10:00.000-07:002008-12-13T04:25:08.330-08:00Scope of Vertical Search Engine or Specialty Search Engines<b>Vertical or specialized search:</b> A type of search engines that focus on specific business or industry i.e local, topical and vertical search. <a href="http://www.google.com/">Google</a>, <a href="http://www.yahoo.com/">Yahoo</a> and <a href="http://www.msn.com/">MSN</a> these are the major players in search engine industry that covers a wide range of online consumer search market. Now what is the scope of vertical search engines? why people wants to search in specialized search engines? <br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-D1fiK_QOdpaU5x2fJDdVXDRjusXDFvdOEf0LXhW7d7j52Qg39GXmYroJyIdB7bxbd0eXQ_MXpyQKr6YxddhwaZitvcDuoDbKV7yuBDlbrNUuucOzcx4KBDOqUFcXikl_vT-uSA/s1600-h/search1.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-D1fiK_QOdpaU5x2fJDdVXDRjusXDFvdOEf0LXhW7d7j52Qg39GXmYroJyIdB7bxbd0eXQ_MXpyQKr6YxddhwaZitvcDuoDbKV7yuBDlbrNUuucOzcx4KBDOqUFcXikl_vT-uSA/s320/search1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5040758326190167730" /></a>Sometimes, People want to see all the information they can get related to that industry... at that time users generally wants to use the major search engines like Google, Yahoo and MSN. But when user interested to buy a specific product of any particular brand like tanishq watches. When consumer enter the term "tanishq watches" in major search engines and he not only found tanishq watches but all kind of watches then its really frustating for him. That's where speciality or vertical search sites stand. For any specific items related to their business or buying something on the net, users don't want to waste their time in searching and filtering relevant information.<br /><br />The major search engines using "<em>Web Crawler</em>" to fetch very large number of documents. All the search engines use some criteria to filter and sort the document. A step by step procedure to find out the relevant information is called algorithm. <br />Vertical search engines used to send their spiders on highly refined database only. So that user can find only relevant information, closely related to their specific term. There are so many specialized search engines are also available like for Travel, shopping, medical search engines, science search engines etc. Ultimately vertical search engines will play an important role in next few years.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-36668616399910323332007-03-02T09:56:00.000-08:002007-03-02T10:37:24.215-08:00User generated content<b>Traditional media and User generated content</b><br />User generated content is just opposed to traditional media producers, and production companies. These contents are influenced by end users. The user generated content include blogging, podcasting, digital video, wikis, etc. User generated media such as <a href="http://www.youtube.com/" target=_blank>Youtube</a>, myspace, wikipedia, these are the examples where people come and share their experiences and opinion. According to youtube official sources, people upload 65,000 (sixty five thousands) video clip per day by using their mobile phones and other medium. It's really a big figure. We can just imagine the power of user generated content :) <br /><br />Open source free softwares such as linux operating system also encourage user-generated software. This is a two way media also called <a href="http://deelip.blogspot.com/2007/02/difference-between-web-10-and-web-20.html">web 2.0</a> which encourages people to comment on other people content and publishing their own content. <br /><br />Traditional media required knowledge experts who can write content on specific topics. This type of content is edited by experts to maintain the quality of the content. Whereas UGC (user generated content) is created by users. This type of content is in the form of discussion groups, wikis, blogs, video podcasting etc. Everyone wants to say something and share their ideas on their interested topics. So, User generated media is the best place where they can share their experiences, ideas and valuable information.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-61492861690956322652007-02-24T22:52:00.000-08:002008-12-13T04:25:09.573-08:00Difference between web 1.0 and web 2.0<b>All about Web 2.0 and Web 1.0:</b><br /><br />Now a days people are just not searching for information, end users wants to share their ideas, experiences, their own opinion through <a href="http://deelip.blogspot.com/2007/01/social-media-compaign-emerging-trend-of.html">social media</a> like wikis, blogging, social bookmarking, tagging etc. Now users are moving forward from Desktop to online internet applications. There are three terms that used in web marketing for different purposes: Web 1.0, now people are using Web 2.0 and the next step is Web 3.0.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0dlTARvxDGllVQlnwyvix_9P5wHoCKPGDi5DLkCF_1ASfOMnob9u7N0ajAAqr46PqAklofGrKJWawXE0mwkNgtAW7kN686AtNcaz7dzmJ04hV6dVE6WFOIbN0oMnn8Kpk6qvQqg/s1600-h/double_click_web_1.0.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0dlTARvxDGllVQlnwyvix_9P5wHoCKPGDi5DLkCF_1ASfOMnob9u7N0ajAAqr46PqAklofGrKJWawXE0mwkNgtAW7kN686AtNcaz7dzmJ04hV6dVE6WFOIbN0oMnn8Kpk6qvQqg/s320/double_click_web_1.0.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5035386746681040866" /></a><b>Web 1.0</b>: In web 1.0 its webmaster responsibility to keep the website updated and provide useful and informative content to the end user. Examples of web 1.0 are<br />Double click <br />Kodak express<br />personal website etc.<br /><br /><b>Web 2.0</b>: <a href="http://deelip.blogspot.com/2007/02/what-is-web-20.html">Web 2.0</a> is more than search for information. Now user is searching for information as well as experience. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV2meROH0aIJiDq3ymznoCcVhp_6gw4vMEudapi3HNwHjryk7nl89_XLLCmEUrPugv5re5-7Rno8CFKfbFiDCELi1JySuGVVDVwSw-Kcl4ZV0m9sA8EiSFEKnZ8KVKOGWcMDGC8Q/s1600-h/social_media.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV2meROH0aIJiDq3ymznoCcVhp_6gw4vMEudapi3HNwHjryk7nl89_XLLCmEUrPugv5re5-7Rno8CFKfbFiDCELi1JySuGVVDVwSw-Kcl4ZV0m9sA8EiSFEKnZ8KVKOGWcMDGC8Q/s320/social_media.jpg" border="0" alt="Social Media"id="BLOGGER_PHOTO_ID_5035379642805133234" /></a>Users wants to share their opinion, thoughts on his/her interested topic. Web 2.0 contains more organized and categorized content. Web 2.0 include RIA (Rich internet applications) that is for share their experience online.<br><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg04_Zg33LZ-UPfg2YUduDcHEVxpAg1g0UGx_taUA5gT5w7Zp8LTY1L2xkaYgJ9Ff5p25Y_LAzn839NP2kIIP99F7N45jxIzmPaQVgplMCUm_PgopyAiUFZQ9UeR2uOFcYitOuJFQ/s1600-h/wiki_editing.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg04_Zg33LZ-UPfg2YUduDcHEVxpAg1g0UGx_taUA5gT5w7Zp8LTY1L2xkaYgJ9Ff5p25Y_LAzn839NP2kIIP99F7N45jxIzmPaQVgplMCUm_PgopyAiUFZQ9UeR2uOFcYitOuJFQ/s320/wiki_editing.jpg" border="0" alt="Wikis"id="BLOGGER_PHOTO_ID_5035381012899700674" /></a><i>RIA (Rich internet applications)</i> - Ajax and flash are key technologies that is used to make rich internet applications. Ajax (Asynchronus javascript and xml) is basically used for overall application usability. Whereas flash is used for better presentation and user experience. With the help of these applications user can drag and drop their interesting and informative content, create a link, edit and tag these links online and can share at the same time. SOA (Service oriented architecture) is also used in Web 2.0. Watch this interesting Video about Web 2.0.<br /><br /><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/0LzQIUANnHc"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/0LzQIUANnHc" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object><br /><br />Some of the Web 2.0 applications that allow user to share their experiences and allow to edit and provide drag and drop facilities are: Flckr, bloglines, del.icio.us, technorati etc.).<br /> <br />Blogging is also one of the best example of Web 2.0. Where user can write something about their interests and linking to something that they find interesting, share via RSS feeds(really simply syndication). <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_KT6DpvOYmaa45ynI3Pcq401nbl9w76PTGak3wWk6jU9h8XqWzj72cCT6bRsJTpnbB9KiJAeZ4Shu434jkYCiF1jijgCmfwqwYh1X9ORXMEX5em52gQ6i78Ck4FzfmKOwEhmBAg/s1600-h/blogging.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_KT6DpvOYmaa45ynI3Pcq401nbl9w76PTGak3wWk6jU9h8XqWzj72cCT6bRsJTpnbB9KiJAeZ4Shu434jkYCiF1jijgCmfwqwYh1X9ORXMEX5em52gQ6i78Ck4FzfmKOwEhmBAg/s320/blogging.jpg" border="0" alt="Blogging"id="BLOGGER_PHOTO_ID_5035382649282240466" /></a><br />Although most of the blogs were manually updated, but now some RIA is developed to maintain it easily to automate the maintenance of such sites, and the use of some sort of browser-based software is now a typical aspect of "blogging".Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com5tag:blogger.com,1999:blog-36797591.post-11723926361446027652007-02-15T10:27:00.000-08:002007-02-20T02:09:44.669-08:00What is web 2.0?Web 2.0 is a term coined by O'Reilly Media. The first principal of Web 2.0 was "The web as platform", discussed at first web 2.0 conference in october 2004. Web 2.0 is a web based services like communication tools, wikis and other social networking websites that emphasize online information sharing and collaboration.<br /><br />Web 2.0 expected to replace desktop applications for many purposes. Because Web 2.0 applications are available anywhere and user can access their informative content or links from anywhere.<br /><br /><strong>Example of Web 2.0 are:</strong><br /><ul><li>blogging</li><br /><li>search engine optimization</li><br /><li>wikipedia</li><br /><li>google adsense</li><br /><li>syndication</li><br /><li>tagging</li><br /><li>web services etc.</li></ul>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-74914717292711240872007-01-24T07:21:00.000-08:002008-12-13T04:25:10.073-08:00Social media campaign - emerging trend of 2007!Internet marketing - emerging trend of 2007 is Social media marketing. <br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmzh2IPNSwsMj5koRQ0S4jWml60Jbu0ScMVIoCYp5rtoriOwsGdMjUE6nPQU8dLx8zEuVgSP9KFcrRYD3ocg0QAOWzyUuOGc7dgJxG4H006QEcyZVw27NMLg3UKwiuqma_iLD1lA/s1600-h/social-media.jpg"><img id="BLOGGER_PHOTO_ID_5023632991381499538" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="Social Media Marketing" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmzh2IPNSwsMj5koRQ0S4jWml60Jbu0ScMVIoCYp5rtoriOwsGdMjUE6nPQU8dLx8zEuVgSP9KFcrRYD3ocg0QAOWzyUuOGc7dgJxG4H006QEcyZVw27NMLg3UKwiuqma_iLD1lA/s320/social-media.jpg" border="0" /></a><br />Are you ready to take the advantage of this? First of all I want to introduce what it is? and how it works?<br /><br />Social media describes the tools and applications that people use to share their experiences, opinions, insights and perspectives with each other. In my previous post <a href="http://deelip.blogspot.com/2006/12/top-searches-of-2006-google-yahoo-and.html">Top 10 Searches of 2006</a> it includes so many social network websites such as myspace, radioblog, wikipedia etc. It can take many forms like audio, video, images and text. Popular medium includes blogs, podcasts, wikis etc.<br /><br /><b>Blogs:</b>One of the most popular form of social media is blogs. Blogs are online journals consisting regularly updated entries. You can take advantage of blogs for branding purpose as well as in global popularity.<br /><br /><b>Social Networks:</b> This type of website allows you to easily communicate and share your ideas to other people connected in this network. One of the popular example of social networks is Myspace.<br /><br /><b>Wikis:</b> These types of websites allow people to add informative content or edit the existing content.<br /><br /><b>Podcasts:</b> audio and video files that are available by subscription.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2SapnqoZU3LsWYRzNpwLQdvRsPMAFvv3Oo8sxKLGW-XbxCcgsCc_VSKODQLT0Y_8FaT2Il03t3o1phz_pq5zStCtmc-HcxVYlR7Qot-M22m-NhVzArwesw65WI0LGqeHJ5BEAzQ/s1600-h/socialmedia.jpg"><img id="BLOGGER_PHOTO_ID_5023628739363876482" style="FLOAT: center; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="Examples of Social media marketing" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2SapnqoZU3LsWYRzNpwLQdvRsPMAFvv3Oo8sxKLGW-XbxCcgsCc_VSKODQLT0Y_8FaT2Il03t3o1phz_pq5zStCtmc-HcxVYlR7Qot-M22m-NhVzArwesw65WI0LGqeHJ5BEAzQ/s320/socialmedia.jpg" border="0" /></a><br /><br /><b>Examples of top social media services are:</b><br />1. <a href="http://www.myspace.com/">Myspace</a> (A platfrom for blogging)<br />2. <a href="http://www.youtube.com/">YouTube</a> (A Videoblogging platform)<br />3. <a href="http://www.digg.com/">Digg</a> (A platform for news sharing)<br />4. <a href="http://del.icio.us/">del.icio.us</a> (A bookmark sharing platform)<br />5. <a href="http://www.reddit.com/">Reddit</a> (A news sharing platform)<br />6. <a href="http://www.flickr.com/">Flickr</a> (A photosharing platform)<br /><br /><b>How you can take benefit of social media marketing campaign?</b><br />Blogs are written in personal style and it shows credibility. Take advantage of links and comments. Subscription via RSS technology, ultimately you will get global popularity, that also helps in viral marketing.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-13711537464171020232006-12-31T07:38:00.000-08:002008-12-13T04:25:10.431-08:00Top Searches of 2006 - Google, Yahoo and MSN<div><strong>Top 10 Searches of 2006.</strong><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguolKqytRh2UGnPnD8QcJzUp0rWZoysm7JevRFiqLRDaGPWOguhPPmojRVsKwDWyDABGB0UMZBqhYrk3nl09xB4NTczb3RB1aRO51Ory4cYuj-OuJN3oDgCeeRqExkzn8T2PQC7g/s1600-h/search.jpg"><img id="BLOGGER_PHOTO_ID_5014733761413894482" style="FLOAT: left; MARGIN: 0px; 10px; 10px; 0px; CURSOR: hand" alt="Top 10 Searches in 2006" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguolKqytRh2UGnPnD8QcJzUp0rWZoysm7JevRFiqLRDaGPWOguhPPmojRVsKwDWyDABGB0UMZBqhYrk3nl09xB4NTczb3RB1aRO51Ory4cYuj-OuJN3oDgCeeRqExkzn8T2PQC7g/s320/search.jpg" border="0" /></a>Google is again most popular search engine of 2006. The top searches were dominated by social networking websites and web 2.0 developments like encyclopedia, wikipedia and music streaming service radioblog.<br /><br /><b>Google top 10 Searches in 2006:</b><br />1. bebo<br /><br />2. myspace<br /><br />3. world cup<br /><br />4. metacafe<br /><br />5. radioblog<br /><br />6. wikipedia<br /><br />7. video<br /><br />8. rebelde<br /><br />9. mininova<br /><br />10. wiki<br /><br />View more at <a href="http://www.google.com/intl/en/press/zeitgeist2006.html">Google zeitgeist 2006.</a><br /><br /><br /><br /><b><a href="http://f2.buzz.re2.yahoo.com/topsearches2006/lists/">Yahoo top 10 Searches</a> in 2006.</b><br /><br />1. Britney Spears<br /><br />2. WWE<br /><br />3. Shakira<br /><br />4. Jessica Simpson<br /><br />5. Paris Hilton<br /><br />6. American Idol<br /><br />7. Beyonce Knowles<br /><br />8. Chris Brown<br /><br />9. Pamela Anderson<br /><br />10. Lindsay Lohan<br /><br /><br /><b>and here is the <a href="http://blogs.msdn.com/livesearch/archive/2006/12/14/the-top-of-live-search-for-2006.aspx">MSN Top 10 searches</a> in 2006:</b><br /><br />1. Ronaldinho<br /><br />2. Shakira<br /><br />3. Paris Hilton<br /><br />4. Britney Spears<br /><br />5. Harry Potter<br /><br />6. Eminem<br /><br />7. Pamela Anderson<br /><br />8. Hilary Duff<br /><br />9. Rebelde<br /><br />10. Angelina Jolie<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-HEuK6VVwFL5X8HEERnxIa9x5b6LFCHJbJxsBzrcRuREp9gf9GMtMPzjV6w7D5y3OIjcC4NrWnbRyyQlGqQVsAB4D9gtE5Rq244uomgc6kVWiBvHKK9BCJ60bnHcYXl30kOu3Vw/s1600-h/britney.jpg"><img id="BLOGGER_PHOTO_ID_5014777724699136354" style="FLOAT: right; MARGIN: 0px 0px 0px 0px; CURSOR: hand" alt="Britney Spears" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-HEuK6VVwFL5X8HEERnxIa9x5b6LFCHJbJxsBzrcRuREp9gf9GMtMPzjV6w7D5y3OIjcC4NrWnbRyyQlGqQVsAB4D9gtE5Rq244uomgc6kVWiBvHKK9BCJ60bnHcYXl30kOu3Vw/s320/britney.jpg" border="0" /></a>According to top 10 searches of Google in 2006, It is interesting to see that Google top 10 searches includes so many social network websites, whereas Yahoo and MSN searches includes so many Female celebrities.</div>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-1166981214926394742006-12-24T06:07:00.000-08:002006-12-24T09:33:30.676-08:00Happy Christmas!<p align="left"><span style="font-family:trebuchet ms;font-size:220%;color:#cc0000;"><strong>Happy Christmas!</strong></span><br /></p><br /><a href="http://photos1.blogger.com/x/blogger/5976/4120/1600/556907/christmas.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="Happy Christmas!" src="http://photos1.blogger.com/x/blogger/5976/4120/320/988209/christmas.jpg" border="0" /></a><br /><p align="left"></p><p align="left">Jingle Bells</p><p align="left">Dashing through the snow</p><p align="left">In a one horse open sleigh</p><p align="left">O'er the fields we go</p><p align="left">Laughing all the way</p><p align="left">Bells on bob tails ring</p><p align="left">Making spirits bright</p><p align="left">What fun it is to laugh and sing</p><p align="left">A sleighing song tonight</p><p align="left">Source: <a href="http://kavathiya.20m.com/Christmas_sms/Christmas%20Song.html">http://kavathiya.20m.com/Christmas_sms/Christmas%20Song.html</a></p><p align="left"></p>Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0tag:blogger.com,1999:blog-36797591.post-1165170473160428652006-12-03T09:46:00.000-08:002007-01-25T22:39:58.381-08:00Internet Marketing - Organic vs Paid Listing<span style="font-weight: bold;">Organic vs Paid listing</span><br /><br />There are two ways of promotion:<br /><br />1. Through Organic listing<br />2. Paid listing<br /><br /><b>Organic search engine optimization (natural listing)</b> - The process of increasing the amount of visitors by achieving higher ranking on search engines. Where you do not have to pay money to search engines. As soon as you will get higher ranking chances are you will get maximum results. Major search engines are <a href="http://www.google.com">Google</a>, <a href="http://search.yahoo.com/">Yahoo</a> and <a href="http://search.msn.com/">MSN</a> where you can check ranking and estimate traffic for your website. According to Geo Location you can also check local search engines of that location to maximize no. of visitors and business.<br /><br /><b>Paid lisitng</b> - Here you have to pay for your listing and then you will get traffic and business. There are so many programs running by major search engines and other third party as well like PPC (Pay Per Click), banner advertising etc. There are so many options are available to go for paid listing. Some third party are also running this type of campaign. To evaluate how much you are investing and what output you are getting, you must tracking report and proper analysis for that, so that you can improve day by day.<br /><br /><b>Now one Big question for you?</b><br />Why you will go for Paid listing, if you are already listed in organic listing? I think anybody can say no for paid placement... right? No... you are in wrong direction if you are thinking there is no need to pay for paid listing. what happens if your ranking will drop for any reason, may be search engine updates... may be some optimization mistakes. Then you have to wait for ranking to get business.<br /><br />If you are doing Organic and paid placement both then you can take double advantage. First one is no need to worry about ranking. Second if you are not doing paid placement someone else can do this and get business of your part. So if you are investing $100 or getting $2000 through paid placement, I think there is no any other better option.Deelip Kumarhttp://www.blogger.com/profile/06054285718140649099noreply@blogger.com0