Search Engine Optimization and Online Marketing

RSI: Repetitive stress injury or Repetitive strain injury is a big problem for those who overuse computer. In modern life people spend their maximum time on computer for different purpose like for online shopping, games, chatting etc. But it becomes sometimes dangerous when people overuse. May be due to work pressure and some other reason.

Researches shows that due to wrong gestures, repetitive movements, exceeding time limit is main reason of RSI. Indication of RSI is recurring pain in shoulders, back, neck, wrists or hands.

How to avoid RSI:

• Maintain good posture alignment during working on computer system.


• Don't work regularly on computer. Take a break for 5 mins on every 45 mins.


• Maintain proper distance from computer screen.


• Stretch your back, arms during break.

Click here for Books and videos on RSI

Useful links:
Harvard RSI Action
RSI Prevention
Safe computing tips

Vertical or specialized search: A type of search engines that focus on specific business or industry i.e local, topical and vertical search. Google, Yahoo and MSN these are the major players in search engine industry that covers a wide range of online consumer search market. Now what is the scope of vertical search engines? why people wants to search in specialized search engines?

Sometimes, People want to see all the information they can get related to that industry... at that time users generally wants to use the major search engines like Google, Yahoo and MSN. But when user interested to buy a specific product of any particular brand like tanishq watches. When consumer enter the term "tanishq watches" in major search engines and he not only found tanishq watches but all kind of watches then its really frustating for him. That's where speciality or vertical search sites stand. For any specific items related to their business or buying something on the net, users don't want to waste their time in searching and filtering relevant information.

The major search engines using "Web Crawler" to fetch very large number of documents. All the search engines use some criteria to filter and sort the document. A step by step procedure to find out the relevant information is called algorithm.
Vertical search engines used to send their spiders on highly refined database only. So that user can find only relevant information, closely related to their specific term. There are so many specialized search engines are also available like for Travel, shopping, medical search engines, science search engines etc. Ultimately vertical search engines will play an important role in next few years.

Traditional media and User generated content
User generated content is just opposed to traditional media producers, and production companies. These contents are influenced by end users. The user generated content include blogging, podcasting, digital video, wikis, etc. User generated media such as Youtube, myspace, wikipedia, these are the examples where people come and share their experiences and opinion. According to youtube official sources, people upload 65,000 (sixty five thousands) video clip per day by using their mobile phones and other medium. It's really a big figure. We can just imagine the power of user generated content :)

Open source free softwares such as linux operating system also encourage user-generated software. This is a two way media also called web 2.0 which encourages people to comment on other people content and publishing their own content.

Traditional media required knowledge experts who can write content on specific topics. This type of content is edited by experts to maintain the quality of the content. Whereas UGC (user generated content) is created by users. This type of content is in the form of discussion groups, wikis, blogs, video podcasting etc. Everyone wants to say something and share their ideas on their interested topics. So, User generated media is the best place where they can share their experiences, ideas and valuable information.