SEMPO Asia Tour - Search Marketing Event in Mumbai
Sunday, June 21, 2009
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I have attended this event and it was really a very informative event for Search Marketing people. I am sharing my learning and observation below.
This event was organized by SEMPO with the help of SEMPO India chairperson Mr. Vivek Bhargava (Founder & CEO of Communicate2). A team of SEMPO members actively participated and given an insight about Search Marketing industry. Bill Hunt (SEMPO Board of Director) was also present in this event.
I am just giving brief introduction of SEMPO speakers below:
Motoko Hunt: She is the SEMPO Chairperson, Asia President, Japanese Search Marketing Strategist. She has given an insight about “Global PPC campaigns and SEO/SEM Targeting”.
Jeffery Pruitt: He is the SEMPO Chairperson and partner of Arkon Ventures. He has shown different case studies about Global SEM Trends.
Bill Hunt: I don’t think he requires introduction in Search Marketing industry. He is SEMPO board of Director and President/CEO Back Azimuth. He is one of the renowned person in Search Marketing industry. He is the author of famous book “Driving Search Traffic to your company’s website”. His blog URL is http://whunt.com/wordpress/
He has also worked on IBM site to enhance search engine ranking position earlier.
Paula Hunter: She is the Director of Operations, SEMPO Asia.
Below is the Search Marketing insights given by each Speaker at the event.
Motoko Hunt: She has given presentation on Global PPC campaigns and SEO/SEM Targeting. She is also famous for Multilingual Search engine optimization. She is the owner of AJPR. She focused on world wide search marketing scope, and explored concept of “Think globally, Act Locally”. According to Motoko in next 3-4 years down the line Asia will be the top player in Search Marketing. Asian markets are booming days to day and this will increase like anything in next 4 years. Search marketing expert’s needs to understand the regional challenges and work accordingly. According to Motoko in Japan, there are more users using internet on mobile in comparison to PC Internet users. China is also one of the biggest market for Search Engine Marketing and there are lots of scope of improvement.
Jeffrey Pruitt: I have already introduced you in my first paragraph. He has given in depth insight of Search Marketing with the help of different Search Marketing case studies. He has shown some slides of year 2001 where only normal web pages and news results were coming. Now it’s totally changed and you can see tweets are coming in top, youtube videos, images, stock alerts etc all are coming in SERP of Google. He has focused on opportunity of Search and according to Jeffrey organic graph is increasing day by day. WEB -> MOBILE -> SOCIAL -> VIDEO -> DISPLAY -> RADIO -> PRINT are marketing medium.
Bill Hunt: He has given presentation on global SEO strategies for large enterprise. He had talked about below points in details:
1. Site infrastructure improvement.
2. Content auditing
3. Individual page auditing
4. context and taxonomy
5. Link popularity improvements
He has also focused on analytics tools report analysis and implementation on the same.
This event was organized by SEMPO with the help of SEMPO India chairperson Mr. Vivek Bhargava (Founder & CEO of Communicate2). A team of SEMPO members actively participated and given an insight about Search Marketing industry. Bill Hunt (SEMPO Board of Director) was also present in this event.
I am just giving brief introduction of SEMPO speakers below:
Motoko Hunt: She is the SEMPO Chairperson, Asia President, Japanese Search Marketing Strategist. She has given an insight about “Global PPC campaigns and SEO/SEM Targeting”.
Jeffery Pruitt: He is the SEMPO Chairperson and partner of Arkon Ventures. He has shown different case studies about Global SEM Trends.
Bill Hunt: I don’t think he requires introduction in Search Marketing industry. He is SEMPO board of Director and President/CEO Back Azimuth. He is one of the renowned person in Search Marketing industry. He is the author of famous book “Driving Search Traffic to your company’s website”. His blog URL is http://whunt.com/wordpress/
He has also worked on IBM site to enhance search engine ranking position earlier.
Paula Hunter: She is the Director of Operations, SEMPO Asia.
Below is the Search Marketing insights given by each Speaker at the event.
Motoko Hunt: She has given presentation on Global PPC campaigns and SEO/SEM Targeting. She is also famous for Multilingual Search engine optimization. She is the owner of AJPR. She focused on world wide search marketing scope, and explored concept of “Think globally, Act Locally”. According to Motoko in next 3-4 years down the line Asia will be the top player in Search Marketing. Asian markets are booming days to day and this will increase like anything in next 4 years. Search marketing expert’s needs to understand the regional challenges and work accordingly. According to Motoko in Japan, there are more users using internet on mobile in comparison to PC Internet users. China is also one of the biggest market for Search Engine Marketing and there are lots of scope of improvement.
Jeffrey Pruitt: I have already introduced you in my first paragraph. He has given in depth insight of Search Marketing with the help of different Search Marketing case studies. He has shown some slides of year 2001 where only normal web pages and news results were coming. Now it’s totally changed and you can see tweets are coming in top, youtube videos, images, stock alerts etc all are coming in SERP of Google. He has focused on opportunity of Search and according to Jeffrey organic graph is increasing day by day. WEB -> MOBILE -> SOCIAL -> VIDEO -> DISPLAY -> RADIO -> PRINT are marketing medium.
Bill Hunt: He has given presentation on global SEO strategies for large enterprise. He had talked about below points in details:
1. Site infrastructure improvement.
2. Content auditing
3. Individual page auditing
4. context and taxonomy
5. Link popularity improvements
He has also focused on analytics tools report analysis and implementation on the same.
