Internet Marketing - Organic vs Paid Listing
Sunday, December 03, 2006
Organic vs Paid listing
There are two ways of promotion:
1. Through Organic listing
2. Paid listing
Organic search engine optimization (natural listing) - The process of increasing the amount of visitors by achieving higher ranking on search engines. Where you do not have to pay money to search engines. As soon as you will get higher ranking chances are you will get maximum results. Major search engines are Google, Yahoo and MSN where you can check ranking and estimate traffic for your website. According to Geo Location you can also check local search engines of that location to maximize no. of visitors and business.
Paid lisitng - Here you have to pay for your listing and then you will get traffic and business. There are so many programs running by major search engines and other third party as well like PPC (Pay Per Click), banner advertising etc. There are so many options are available to go for paid listing. Some third party are also running this type of campaign. To evaluate how much you are investing and what output you are getting, you must tracking report and proper analysis for that, so that you can improve day by day.
Now one Big question for you?
Why you will go for Paid listing, if you are already listed in organic listing? I think anybody can say no for paid placement... right? No... you are in wrong direction if you are thinking there is no need to pay for paid listing. what happens if your ranking will drop for any reason, may be search engine updates... may be some optimization mistakes. Then you have to wait for ranking to get business.
If you are doing Organic and paid placement both then you can take double advantage. First one is no need to worry about ranking. Second if you are not doing paid placement someone else can do this and get business of your part. So if you are investing $100 or getting $2000 through paid placement, I think there is no any other better option.
There are two ways of promotion:
1. Through Organic listing
2. Paid listing
Organic search engine optimization (natural listing) - The process of increasing the amount of visitors by achieving higher ranking on search engines. Where you do not have to pay money to search engines. As soon as you will get higher ranking chances are you will get maximum results. Major search engines are Google, Yahoo and MSN where you can check ranking and estimate traffic for your website. According to Geo Location you can also check local search engines of that location to maximize no. of visitors and business.
Paid lisitng - Here you have to pay for your listing and then you will get traffic and business. There are so many programs running by major search engines and other third party as well like PPC (Pay Per Click), banner advertising etc. There are so many options are available to go for paid listing. Some third party are also running this type of campaign. To evaluate how much you are investing and what output you are getting, you must tracking report and proper analysis for that, so that you can improve day by day.
Now one Big question for you?
Why you will go for Paid listing, if you are already listed in organic listing? I think anybody can say no for paid placement... right? No... you are in wrong direction if you are thinking there is no need to pay for paid listing. what happens if your ranking will drop for any reason, may be search engine updates... may be some optimization mistakes. Then you have to wait for ranking to get business.
If you are doing Organic and paid placement both then you can take double advantage. First one is no need to worry about ranking. Second if you are not doing paid placement someone else can do this and get business of your part. So if you are investing $100 or getting $2000 through paid placement, I think there is no any other better option.
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