Search Engine Optimization and Online Marketing

Writing content for the web is not an easy task. You need to see both aspects business and search engines. But some people try to write the content just for search engines to rank higher on so many keywords. It's not a good idea to stuff the keywords for short term results. As we know search engine rankings are dependent on so many factors including your visitors site visiting time. How much time a visitor spending on your website is also one of the major point. Try to write as per user point of view, it automatically moves you on the top ranking. Do not use same keywords throughout the page, you can use synonyms or related words. It's really affect your conversion as well. A quality content always converts visitors into customers.

Tips for Content Optimization:

1. Try to use synonyms and place the keywords on right place only. Do not make it artificial


2. Think about users, what is business focus and who is your target audience.


3. Try to include some related words on the very begining of the content.


4. You can break the keyphrases into key terms, if phrases are too long.


5. Focus on User Generated Content

Today People are thinking about the effects of Google Universal Search. As Google going to lauch Google universal search, It will show all kind of information related to that particular search term. Now People can see videos, maps, news, books and other relevant information at one place. User can play video from search. It's really cool.

Google also working on backend and to change their existing infrastructure. In new infrastructure it will incorporate the real time information comparison system to provide more relevant information to its users. oh! Now the #1 ranking is not an easy task. :) Existing websites needs to work on Usability and accessibility.

Google launching a new feature i.e. 'Universal Search'. As Google always tries to provide relevant information and better user experience. Now the next step of Google is to display everything on single page from all its content sources. Including Google books, blog, group,news, maps, images, code and websites. Google has updated home page design in Google Experimental Search. Now user can play videos from Google Video and Youtube in the google search results.

Google is also implementing a new process with new technical infrastructure to compare all kind of information and provide universal search results. This is the next step to provide more relevant information with all kind of option including videos, images, book search etc.

Google New Navigation bar:
Google has updated its home page with new navigation bar. Now users can navigate other section as well apart from web search.

With the help of new navigation user can browse more relevant information in depth including images, videos, maps etc. In the left navigtaion you can also serach for relevant search terms related to that particular search.

If you want to try new Google Experimental Search just click here: Google Experimental Search and for more information on Google Universal Search just check it out here: Google Universal Search

Web Analytics plays an important role in the field of Search Engine Marketing. To track different user sources and which medium is more successful and their share is most important point in online marketing.


Their are different free and paid tools are available to track visitors movement online:

• Google Analytics


• Statcounter


• Hitwise


• Web stats etc.

Below is the type of valuable information that you will get for your websites are:

• Total and Unique Visitors with GEO Locations: It's a very important point where you can see the geographical location and their share in total traffic. These figures helps online marketer to analyze the overall performance and how to move next step.


• Keyword Conversion: On which specific keywords customers are actually buying your products. These keywords are also called conversion keywords.


• Different sources of traffic: It clearly gives you an idea about from where you are getting traffic. It may pe through paid or organic listing. After that you can get the exact data about different search engines and amount of traffic you are driving to your website.


• Website performance: It helps online marketer to get all kind of website performace related data like: Bounce rate, Avg. Pageviews per visit, visitors lengths etc.

The above data shows the website KPI (Key performance indicators) areas.