Search Engine Optimization and Online Marketing

Web Analytics plays an important role in the field of Search Engine Marketing. To track different user sources and which medium is more successful and their share is most important point in online marketing.


Their are different free and paid tools are available to track visitors movement online:

• Google Analytics


• Statcounter


• Hitwise


• Web stats etc.

Below is the type of valuable information that you will get for your websites are:

• Total and Unique Visitors with GEO Locations: It's a very important point where you can see the geographical location and their share in total traffic. These figures helps online marketer to analyze the overall performance and how to move next step.


• Keyword Conversion: On which specific keywords customers are actually buying your products. These keywords are also called conversion keywords.


• Different sources of traffic: It clearly gives you an idea about from where you are getting traffic. It may pe through paid or organic listing. After that you can get the exact data about different search engines and amount of traffic you are driving to your website.


• Website performance: It helps online marketer to get all kind of website performace related data like: Bounce rate, Avg. Pageviews per visit, visitors lengths etc.

The above data shows the website KPI (Key performance indicators) areas.