Search Engine Optimization and Online Marketing

Writing content for the web is not an easy task. You need to see both aspects business and search engines. But some people try to write the content just for search engines to rank higher on so many keywords. It's not a good idea to stuff the keywords for short term results. As we know search engine rankings are dependent on so many factors including your visitors site visiting time. How much time a visitor spending on your website is also one of the major point. Try to write as per user point of view, it automatically moves you on the top ranking. Do not use same keywords throughout the page, you can use synonyms or related words. It's really affect your conversion as well. A quality content always converts visitors into customers.

Tips for Content Optimization:

1. Try to use synonyms and place the keywords on right place only. Do not make it artificial


2. Think about users, what is business focus and who is your target audience.


3. Try to include some related words on the very begining of the content.


4. You can break the keyphrases into key terms, if phrases are too long.


5. Focus on User Generated Content