Search Engine Optimization and Online Marketing

Title Tag

Play most important role in Search Engine Optimization. Whenever people search for information on the web, they spend approximately 30% time to review the Title tag to check whether it is relevant or not. Title tag is not only important as per SEO point of view but also play a major role in driving visitors to your website and conversion as well. In normal browser it display approximately 90 characters in title tag. Major search engines generally accept 60-80 characters in Title tag. Some SEO just write title tag to rank their page on #1 in major search engines. But what happens if your site is even on no. #1 and your competitor is getting clicks more than you. The only reason is your title tag is not effective.


The above Title tag clearly display what kind of information and services they provide. One is SEMPO (Search Engine Marketing Professional Organization) that provides the valuable information worldwide related to Search Marketing. The second shows about SEM services they offer. So, if user searching for information related to Search Marketing then they click on first ad, but if user searching for SEM services they can easily select the second option. The above picture shows three element Title, Description and URL. This is complete ad. in natural listing and visitors always review before selecting any ads. Always compare and do proper analysis of your competitors as well before writing ad for your website. This is initial gateway of your business and it should be effective to drive searchers to your website.

Tips for writing an effective title for your webpages:

1. Do not stuff so many keywords on the title tag. You can add more keywords into your detail description.


2. Think about users what they type and write accordingly and it should be to the point.


3. Do not write anything that is not relevant to your webpage.


4. Do keyword research and analysis before writing title tag, so you can include most important keyword (also called primary keyword) in your title tag.


5. Try to make an appropriate sentence, so that user can read and understand your products what kind of services or products you are selling.


6. Make sure your primary keywords should appear first and in the prominent area of your webpage.


7. Write unique Title for each page.


8. You can also write your website name or company name, but it totally depends upon your marketing and brand building strategy.


9. Make sure your Title tag is grammatically correct.


10. Make your Title tag short and targeted for some particular keyword.